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Idicel

Food and Beverage


Idicel is a Food and Beverage company, founded in 2013 and based in Romania. It was accelerated by InnovX through MoonshotX in 2025.

What they do

Tradiții din Natură, under the brand Răzvan Idicel, is a Romanian family business producing artisanal gourmet foods such as zacusca, jams, spreads, chocolate, and traditional specialties. With a focus on natural ingredients, authentic recipes, and elegant design, the company brings Romanian culinary heritage to modern consumers while supporting local sourcing and craftsmanship.

Accelerated by InnovX