On 15 December, the InnovX Alumni community came together for an exclusive online session dedicated to understanding how and when to scale toward Asia.
Created specifically for InnovX startup founders, the session focused on Asia as one of the world’s most dynamic growth regions and on the concrete steps European startups can take to enter and scale successfully in this market.
We were delighted to be joined by the team from Invest Hong Kong (InvestHK), who shared hands-on insights into Hong Kong’s role as a strategic gateway to Asia, practical market-entry strategies, and what founders should consider when turning an expansion plan into reality.
Our speakers from InvestHK included:
Paula Kant, Head of Investment Promotion
Roxana Maricutu, Deputy Head, Investment Promotion
Fernando de la Cal González, Deputy Head, Investment Promotion
To close the session, we were joined by Gergana Krusteva, Head of Growth at icanpreneur | file > new > startup®, a trusted InnovX partner and a strong supporter of early-stage founders on their journey from raw ideas to real traction.
This session created a dedicated space for InnovX alumni, with a focused and open conversation about scaling smarter, navigating new markets, and making informed decisions when expanding beyond Europe.
Thank you to everyone who joined us and contributed to the discussion. This was another great example of our community growing stronger by learning and building together.